The Tamil Nadu government has launched Arasu Cable Corporation, to compete with the Sumangali Cable Vision (SCV), owned by the Maran brothers, grand nephews of Chief Minister M Karunanidhi.
Karunanidhi said it was the first such venture by any state. The network beamed its first pictures from the Thanjavur digital control room, covering Thanjavur, Nagapattinam, Tiruvarur and Tiruchirapalli districts.
The CM said the government had prevailed upon representatives of popular pay channels to give their feed to the Corporation. Arasu Cable would offer as many as 70 channels, including pay channels, for a maximum price of Rs 100 a month.
The government would take legal action to get the feed of some more pay channels, which had not given their consent to give their feed to the corporation, Karunanidhi said.
“The corporation had been started with a social objective and not for profit-making. We hope to break even in about three years. We have asked the local cable operators providing the last mile connectivity not to charge more than Rs 100,” said Brijeshwar Singh, chairman and managing director, Arasu Cable Corporation.