Sun TV looks for new broadcast deals in current fiscal

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After indulging in partnership with DQ Entertainment earlier this year, South India’s premier media entity Sun TV Network is seeking to strike some content broadcasting deals with possible partners in the current fiscal year 2010-2011.

“We run 20 channels so our appetitie for content acquisition is very very high… some of these are with big overseas players and there should at least be 2 or 3 more this year,” Ajay Vidyasagar, chief operating officer, told Reuters in an interview.

Sun TV holds plan of introducing a kids channel in Malayalam language in coming future.

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