New Indian Direct-to-Home Satellite Pay-TV Network to Launch MPEG-4 Platform Using OpenTV Solutions
OpenTV Corp. , a leading provider of solutions for the delivery of advanced digital television and cross platform interactive services, announced today that Sun Direct TV has selected OpenTV to provide the end-to-end solution and deployment management enabling its digital television services. In addition, OpenTV will provide Sun Direct TV with a collection of applications that includes a new electronic program guide (EPG), interactive cricket, and multi-angle interactive news.
“The Indian market, in which OpenTV gained its first foothold in 2006, represents a tremendous growth opportunity for us and serves to reinforce our strong market position in Asia Pacific and around the world,” said Ben Bennett, OpenTV’s Chief Operating Officer. “We’re extremely gratified to have been selected by Sun Direct TV, a company that likewise strives for leadership and innovation.”
Sun Direct TV will introduce a new Digital Direct-to-Home (DTH) pay TV network in India and expects to use programming from multiple broadcasters to provide a nationwide service with an emphasis on Southern India. Sun Direct TV will use the latest MPEG-4 based technology to increase broadcast capacity. Its selection of OpenTV as provider of its advanced digital television solution confirms OpenTV’s ability to provide next-generation services in fast-growing and emerging markets quickly and efficiently. Sun Direct TV’s launch will be supported by Irdeto’s conditional access solution.
According to an April 2007 report issued by Media Partners Asia Ltd, India is set to become the top pay television market in Asia Pacific by 2015, with pay TV penetration forecast to grow from 61% of television homes in 2006 to 84% in 2011, then to 90% by 2015. According to the report, DTH homes are estimated to reach 38 million by 2015, up from 2.6 million in 2006.