Kannada’s leading GEC Star Suvarna has launched a new friction ‘Mounaraga’ will highlight the issue of gender equality and voices out against the female foeticide.
‘Mounaraga’ is the story and struggle of a girl who survives female foeticide but is born mute. Deprived of father’s love and affection even before her birth, for being a girl child and mute Raga faces the hardship of life every day.
The channel has also joined hands with Child Rights and You (CRY) to support girl child education. CRY has been working tirelessly in the domain of child rights for the last four decades. Around 2.39 lakh girls aged less than five years die every year in India while almost 1.2 crores of Indian girls have been aborted since 1981, such is the sad state of the ‘Girl Child’ in our country.
To address the criticality of the situation, Star Suvarna’s has come to the fore and contributed Rs 6,00,000 to CRY to support the girl child campaign while launching the new show-Mounaraga.
In support of gender equality, the channel has also started a campaign called #letherlive on social media. Parents are urged to tag a picture of them with their daughters using the #letherlive. Several successful female celebrities of Kannada film Industry have come forward to show their support for the cause. Stalwarts like Sudharani, Haripriya, Sudha Belavadi, Samyuktha Hornad, Mayuri have shown their support by speaking about the #letherlive campaign. The campaign has already garnered huge support from television viewers.