Malayalam general entertainment channel Amrita TV has inaugurated its official Malayalam website malayalam.amritatv.com on occasion of Chingam 1st, the Malayalam New Year day.
Amrita TV claims that it is for the first time that any channel has launched a full fledged, feature packed web site in its regional language running parallel to its English counterpart.
The new website offers access to detailed information about the line-up of Amrita TV’s programmes in different genres from reality shows, serials, news features, life style, heritage, health, spiritual, travel, movies, chat shows, ecology, satire and comedy; a comments column at the bottom of each programme page where Malayalam comments typed with English alphabets will be converted to Malayalam font; programme schedules for each day of the week; details of Amrita TV’s special shows for the Middle East and the US; information on its cable networks in every region of the world; blogs; and communities.
It is against the backdrop of the Keralite drifting away from his roots that Amrita TV launches its Malayalam website. It is an effort to revive Malayalam from the limbo into which it has fallen, an endeavour to resurrect it from certain oblivion and to help the Keralite keep his ties with his native tongue intact,” the channel said.