Star TV is to introduce India’s first children’s movie channel after it was granted four new TV channel licenses by India’s ministry of information and broadcasting at the end of 2018.
Earlier on 02 August 2017 Star Television Productions Limited has filed a Device trademark for Star Movies Kids in Uttar Pradesh through Delhi IP Office.
India’s children’s genre currently comprises targeted entertainment channels such as Nickelodeon, Pogo, Hungama, Disney, Cartoon Network, Sony Yay!, and Discovery Kids, however, there has not yet been a kids movie channel. However, Star India’s digital platform Hotstar streams popular family-oriented Hindi and English live action and animated films.
The channel will be available in both SD and HD formats.