India based animation firm DQ Entertainment Limited and kids’ entertainment channel Nickelodeon have indulged into a strategic partnership for the production of local animation content.
The partnership will soon produce an animated series ‘Keymon Ache’ for Indian kids in high definition format. The series will constitute 26 half hour episodes. The series is expected to be completed by middle of 2011. Under the agreement, DQE will execute the production for global distribution and licensing whereas, Nick will handle the content front.
Nina Elavia Jaipuria, Senior Vice President & General Manager, Nick India commented, “We are very happy to partner with DQE. This is a unique partnership between a broadcaster and a production house; and together we hope to create endearing characters and a show that promises to capture the hearts of our young viewers.”
Tapaas Chakravarti, Chairman and CEO of DQ Entertainment said, “The kids’ entertainment space in India has tremendous untapped potential and we are delighted to be partnering with Viacom18-Nickelodeon on this unique and fun filled series. This project has the potential to extend beyond Indian TV audiences as we target multiple media and distribution platforms and engage with children globally. We hope to have many more such interesting concepts from Nickelodeon to offer to viewers in the future.”
Nick India will offer this series in South Asian region. DQE on the other hand will possess rights of property for the rest of the world.