Nick India, the popular kids’ entertainment channel is all set to acquire new logo and appearance on June 25th. The new move is for the realigning and for keeping in pace with its international network. The new logo will represent the channel as a whole identity on global platform.
The channel is also going to operate with a new motto of ‘Kids first and then family audience’ rather than the old tag line ‘Kids only’.
According to Steve Grieder (Senior VP, Nickelodeon International), “Globally the change got initiated in fall last year and we finished up with the entire transition across America, Europe and Asia. India is the last major market that will undergo this makeover.”
The channel will focus on content emphasising particularly the entertainment needs of girls and boys rather than telecasting twin appeal programmes. These programmes will cater to the entertainment requirements of whole family. The channel is now concentrating on Gen Y kids of the country with this new attempt of acquiring new appearance and content.
Said Nick India senior VP and GM Nina Elavia Jaipuria, “On the programming front, Nick will launch Artzooka, an art and craft show, on 27 June. The show will be telecast every Sunday at 10 am and every Saturday and Sunday at 5 pm. Complimenting the football season, the channel will also launch Dreamkix, a football-based show, in July. It will run from Monday-Friday at 6 pm”.
“Over the last two years, we’ve been the fastest growing brand in the kid’s entertainment space. With innovative, pioneering initiatives across platforms, we aim to further dominate our leadership and widen the gap with other players in this space,” said Jaipuria.