Sameer Manchanda promoted Cable distribution network Den is all set to facilitate its subscribers with global channels like BabyFirst in near future. For this purpose, IME Networks (TV and Media subsidiary of Den) has indulged in a pact with BFTV LCC on a 75%-25% sharing basis.
With this agreement, Indian viewers will get to watch some channels catering the unusual genre such as parenting and baby care. This joint venture between the two entities will possess official rights of all operations of BabyFirst in the country.
Den Network CMD Sameer Manchanda said, “We are very pleased to partner BabyFirst through our JV. We see tremendous potential for a focused channel for babies and parents in a young country like India. The Indian television industry is at the threshold of the next wave of channels in genres that are virtually absent today. This JV marks our first step in introducing such channels to Indian audiences.”
BFTV CEO Guy Oranim added, “We consider the Indian market a top priority for our company due to its size, young population and strong family values. We believe that introducing high quality, age-appropriate educational content, as we have done in more than 30 countries, will benefit both Indian children and their parents by offering them another way to bond and interact. Den is the ideal partner for us in India, and we have the utmost respect for the quality its management, their expertise and their commitment to the success of this JV.”