Hong Kong pay-TV operator Now TV has acquired rights to broadcast the Hong Kong Marathon on 17 February 2019.
The marathon, organized by Hong Kong Amateur Athletic Association, drew over 10,000 runners from overseas and attracted over 70,000 local participants in 2018. It is now recognized as a ‘Brand Hong Kong Event’ by the HKSAR Government.
As part of Now TV’s coverage, Hong Kong viewers will, for the first time, see live action along the Marathon course through live streaming from drones. A total of 20 high definition (HD) cameras will be set along the routes to capture the excitement and a 100-strong production team will support the event. The entire race will be broadcast live on Now Sports 1, as well as streamed over-the-top (OTT) on ViuTV or Facebook live on Now Sports’ Facebook page.
PCCW-owned Now TV will also produce a series of lead-in content. Marathon trainer So Hoi-nam will share tips for marathon preparation with Now TV viewers, and inspirational stories of runners from different backgrounds will also be featured.
“The Hong Kong Marathon is the largest local sports event and we are excited to be a part of this. Being Hong Kong’s home of sports, we are committed to providing the best content and promoting local sports to our customers, and we will continue to contribute to the sustainable development of local sports,” said Derek Choi, head of Pay-TV, PCCW Media.
Kwan Kee, chairman of the Hong Kong Amateur Athletic Association, added: “The Standard Chartered Hong Kong Marathon is going to celebrate its 23rd anniversary in 2019. It has attracted over 70,000 local and overseas runners in recent years, and this year the marathon will continue as an IAAF Gold Label Road Race …We are committed to serve our community with the marathon spirit and raise Hong Kong’s leading role in sports.”