Star India’s long overdue Kannada sports channel Star Sports 1 Kannada is all set to launch on 29 December. The launch comes close on the heels of the launch of Star Sports 1 Telugu on 7 December.
Like Star Sports 1 Telugu, the Kannada sports channel also carries an MRP of Rs 19.
Star Sports 1 Kannada has been in the works for more than a year now. In fact, Star had got the approval to launch the channel in April this year. The original plan was to shut down Channel V and launch Star Sports 1 Kannada as a replacement. Channel V was indeed shut down, however, Star Sports 1 Kannada launch was held up due to lack of regulatory approval.
Star India MD Sanjay Gupta had recently said that Star Sports 1 Kannada will be launched shortly followed by Star Sports 1 Malayalam, Star Sports 1 Bengali, and Star Sports 1 Marathi. The broadcaster currently has three regional sports channels namely Star Sports 1 Hindi, Star Sports 1 Tamil, and Star Sports 1 Telugu.
“We launched Star Sports in Hindi followed by Tamil. Recently, we added Star Sports 1 Telugu. We are launching Star Sports in Kannada followed by Bengali, Malayalam, and Marathi. We are trying to make sports accessible to every consumer in their language at an affordable price,” Gupta had said.
He had also stated that the new tariff order will bring about the biggest change in the way sports content is being offered. Gupta noted that consumers are paying lot more for sports content because of transparency and tiering issues. Sports has always been at the higher end of the packing tier thereby making out of reach for mass customers.
“Sports has been built on the back of few consumers watching it at a very high price. What we are saying is that a lot more people should buy sports but at a lot cheaper prices. This is not a way to earn more revenue for us. This is a way to ensure fundamentally a lot more sports is consumed which they deserve.”
Star Sports 1 Kannada will air events such as the Indian Premier League (IPL), BCCI and ICC tournaments, Indian Super League (ISL), Pro Kabaddi, Premier Badminton League (PBL), and Karnataka Premier League (KPL).