As it gears up for launch on 1 January 2019 and establish a ‘digital home of golf, Discovery and the PGA Tour’s GOLFTV live and on-demand international video streaming service has brought the European Tour into its fold.
GOLFTV says it will offer fans a one-stop destination to access the sport’s exciting moments, one-stop destination to access the sport’s exciting moments, superstar players and tournaments, across screens. It will offer more than 2,000 hours of live action each year as well as premium content on-demand. Live coverage will include the six Tours operating under the PGA Tour umbrella and nearly 150 tournaments annually – including the Players Championship, the FedExCup Playoffs and the Presidents Cup.
The new agreement between Discovery and the European Tour includes international multi-platform live rights, in selected territories, to all European Tour events and the next two Ryder Cups, as well as Discovery collaborating to further grow the European Tour’s digital platforms, showcasing the Tour’s innovative content worldwide.
Moving beyond a traditional rights agreement, Discovery will also partner with the European Tour on the operations of its digital platforms from 2019. The partners will work together to grow the European Tour’s digital assets, including the global website, the European Tour apps, and exploration of new local websites and local European Tour social media accounts, helping to showcase the Tour’s innovative digital content to a global audience.
European Tour events will include every Race to Dubai event throughout the season and All Rolex Series events, including the Abu Dhabi HSBC Championship, Dubai Duty-Free Irish Open and season-ending DP World Tour Championship, Dubai. Following Team Europe’s victory in Paris in September, live coverage of the next two Ryder Cups from Whistling Straits, Wisconsin, in 2020 and Marco Simone Golf & Country Club, Italy, in 2022 will be available to fans in selected territories through GOLFTV.
Commenting on the deal, Alex Kaplan, president and general manager, Discovery Golf, said: “To become the true ‘digital home of golf,’ we know we must think differently and go further than anything that has been done before. Forging a deeper relationship with the European Tour to help develop and grow its digital assets is a perfect example of that, and it highlights our long-term aim to build a true ecosystem around golf, leveraging Discovery’s global presence and expertise to achieve this at scale.”
Added European Tour chief executive Keith Pelley: “Discovery has a very strong vision for GOLFTV as a multi-platform destination for golf and we are delighted to be combining our global reach in 2019. Our partnership with Discovery, combined with our other broadcast deals, means that every fan in every territory will now be able to watch the European Tour. This new partnership is, therefore, an exciting move for us, allowing us to showcase the stars of the European Tour and our innovative content to a new audience.”