ESPN Star Sport, leading sports broadcaster in the country, has sought to provide high-definition (HD) feed of the ongoing 2010 FIFA World Cup and the upcoming Wimbledon 2010 tournament to three direct-to-home (DTH) service providers.
The three DTH operators to receive the HD feed are Dish TV, Airtel Digital TV and Tata Sky. With this collaboration, subscribers of the three DTH service providers would be able to enjoy the sporting events in an enhanced picture having more sharpness and clarity and superior audio quality thus making the whole TV viewing experience more alluring.
Prior to the current announcement, ESPN provided the HD feed solely to Dish TV as the two companies had entered in an exclusive agreement at the time of the Dishtru HD service by Dish TV.
Mr R.C. Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, “We are delighted to partner three leading names in the DTH arena to telecast the FIFA World Cup 2010 as well as the Wimbledon Lawn Tennis Championships 2010 in high definition for the benefit of sports fanatics in the country.”
With expansion of the HD content provision contract with other DTH operators, ESPN seeks to support penetration of DTH platform in the country. ESPN already operates an HD channel in South-East Asia.