Disney brings live telecast of cricket matches on its kids’ channels


Embarking a new trend for the Kids Entertainment channels in India, Disney has entered in an association with ESPN Star Sports, the most popular sports network in India, to Live Telecast the cricket excitement of Airtel Champions League T20. This would be the first time live simulcast of a cricket match on a kid’s channel.

From live matches, to exclusive interviews, special opening tosses and more, the Disney Network with ESPN Star Sports is pulling out all the stops to give its young viewers and their families an unforgettable and unprecedented sports experience.

The association has been sought for a few matches only. Beginning Friday, September 10, 2010 young cricket fans from across the country can tune into Disney Channel and Disney XD to support the Mumbai Indians live as they battle the Highveld Lions in the first match of the CL T20 to be aired at 9:00pm. The excitement continues with Chennai Super Kings v/s the Central Stags telecasting on Saturday, September 11, 2010 at 9:00pm and Royal Challengers Bangalore v/s Guyana Cricket Board telecasting on Sunday, September 12, 2010 at 9:00pm.

This first ever special programming event on a kid’s channel will also feature exclusive quotes from world’s best cricketers during the matches with Disney Channel’s popular host – Murtuza from Big Bada Boom. From interviews with cricketers, all the on-ground excitement with the ESPN Star Sports commentators and hosts of Airtel Champions League T20, the excitement for the audience would be taken to newer heights.

“We are really excited to partner with ESS on the telecast of the Airtel Champions League T20 on Disney XD and Disney Channel. This will be an unprecedented sports programming event in the kid’s genre and a special treat for our young cricket fans to be enjoyed with their families!” said Natasha Malhotra VP and GM, Walt Disney Television India.

Speaking on the occasion, Anurag Dahiya, Vice President – Strategy, Business Development and Cricket Rights, ESPN STAR Sports said, “We are delighted to share the live telecast of three matches from the Airtel Champions League Twenty20 with the Disney network in India. All the young fans of the Disney network will have an opportunity to see champion T20 teams from top cricketing nations battle it out for the title of – Champion of Champions. I am sure that the top quality cricketing action will be enjoyed by one and all in this blockbuster event being held in South Africa from September 10-26.”


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