The much-awaited Hindi News channel from Republic Media Network has finally happened. Just like the last year’s exhaustive advertising and marketing plan for Republic TV’s launch, Arnab Goswami and his team have left no stone unturned for the launch of the Hindi news channel.
The campaign for the channel launch is centered around the theme of nationalism with the tagline ‘Rashtra Ke Naam’. Republic Bharat says it will launch a movement to fight for real causes, real issues, and real people from across the country.
It has been more than 19 months since Republic TV was launched and now the addition of Hindi news channel is seen as part of the Networks strategy to tap into the massive opportunity that Hindi speaking market offers.
#RepublicBharatKiTeam and #AbHindiHoJaye hashtags trended on Twitter for 2.5 and 1.5 hours, respectively. Promoting its journalists and anchors, Republic Bharat’s #PoochtaHaiBharat campaign on social media, which asked the questions on behalf of the people of India, also trended nationally.