Discovery Communications to introduce science with a new look


Discovery Communications, the network which is watched in more than 68 million homes, has come up with a new look and television’s most dynamic logo “Morph”. The channel will reveal its new look on Science on June 8 at 10:00 PM, in combination with the world premiere second season of Through the Wormhole with Morgan Freeman.

Morph has been design in a way that it will change its shape, texture and sound constantly to surprise and challenge even the most daring and wild imaginations.

Debbie Adler Myers, Executive Vice President and General Manager of Science said that, Science is more than a channel; it’s a multifaceted, multiplatform community that captures a distinct zeitgeist within their culture. To reflect that, they were officially dropping the “Channel” from their network name. He added, he was thrilled to unveil their new logo, Morph. It’s futuristic, it’s novel and there is nothing else like it on television. Morph is constantly in motion and always would be changing, on-air and online.

The Science will not only change in its look and packaging but also in its content and the way of looking.

Commenting on this new move Myers further added, he always said that Science is far more provocative than men in white lab coats. It’s for people who look at the world differently. Science is full of questions, curiosity, mystery, and wonder. It rides the edge of what’s possible. They were not changing the direction of the network; they were just recruiting a bigger audience to sample the joys of Science.


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