NDTV Profit, the No. 2 business news channel, has launched the modified format of Money Mantra, which focuses primarily on investment awareness and opportunities for the common masses.
The only Hindi programme on the channel, Money Mantra will be hosted by Pankaj Pachauri. This half-hour weekly show will premiere on June 20, 2008, airing every Friday at 7:30 pm, with a repeat telecast on following Sunday at 12:30 pm.
Reliance Money is the title sponsor for the show, which was launched today at BSE by Shivnath Thukral, Managing Editor, NDTV Profit; Sudip Bandyopadhyay, Director and CEO, Reliance Money and Pankaj Pachauri, Executive editor and Prime time anchor, NDTV in the presence of Rajnikant Patel, Managing director and CEO, BSE Ltd.
Money Mantra will focus on investing in India in the context of macro economy and will help enhance investor knowledge base. The show aims at educating and guiding its viewers to not just invest in a particular financial instrument but also provide the rationale behind it through an in-depth subject analysis.
Shivnath Thukral said, “Money Mantra has been one of the most successful shows on NDTV Profit and we are very happy to relaunch the show in its new avatar. This show continues in Profit’s overall scheme of focusing on the small investor, their concerns and needs for judicious investments. Over the next few weeks, Profit will be launching several new shows to meet the needs of investors looking for safe investment options.”