ET NOW the English business news channel that involves stock tips, trade calls and market analysis, celebrated its 1st anniversary. The channel has acquired no.2 position in English business news domain with in short span of one year of its inception.
Country’s popular business daily, The Economic Times launched its Electronic media entity on June 17th last year. ET NOW brought the Economic Times advantage to television, redefining the way business news is presented with cutting-edge analysis, insider perspectives and skilled advice. This enabled ET NOW to achieve a 22% share of the market in 6 metros in a year’s time reaching out to over 50 million viewers.
ET NOW’s 1st anniversary celebration was marked by the ringing of the symbolic market opening bell (the gong) at the BSE by Mr. Vineet Jain (Managing Director, Bennett Coleman & Co. Ltd.) and leading film actress Vidya Balan along with Mr. Sunil Lulla (MD & CEO, Times Television Network), Madhu Kannan (MD and CEO, Bombay Stock Exchange), Asia’s oldest stock exchange and Andy Mukherjee (Executive Editor, ET NOW).
The channel had been involved in providing latest business happenings to the viewers and has helped investors informed. On its anniversary, the channel has lined up special programmes and shows throughout the week and on the weekend with name ‘The Economic Times Advantage’.