New strategies are on in the key sector of the sale of the satellite rights of movies. Zee Cinema beat rival channels to bag the rights of Jab We Met and Taare Zameen Par and it is pivotal to note that the channel bought them on a per-telecast basis.
Apparently, Indian Film Company, which had the rights of Jab We Met, sold them for a huge sum on this per-screening basis. The practice has been to sell movie rights to a channel for a stipulated period of five to seven years, and in some cases even 10 years.
Mohan Gopinath, Business head, Zee Cinema said, “The terms and conditions are subject to a movie and what it deserves.” On the per-screening model for Jab We Met, he said, “At the end of the day, both the parties across the table need to be satisfied.”
Strangely, Star India and Sony Entertainment Television, which is reportedly known to pay a high price for satellite rights of movies, seems to have lost out on the biggies Jab We Met and Taare Zameen Par. Buzz is that the men at Zee have scored, this time, with their negotiation skills.
Gopinath, sounding amused, said, “Really? In that case, we’re flattered. But the fact is that the terms and conditions are decided on the merit of every single film.”
After the launch of 9X last year, more players are entering the field, like NDTV Imagine, BAG Films and Media, Reliance and Lehren. So the rush to bag rights of as many films is inevitable, paving the way for new strategies.