Ten years ago, Star Plus went all-Hindi to give rise to a new wave of ground-breaking shows that redefined the programming strategy for Hindi general entertainment channels. The flagship channel from the Star stable sketched out the Indian society, with almost universal acceptance, through the saans-bahu sagas and the most popular KBC.
However, a decade later, the society narrated a different story catapulting the need to bring in refreshed communication for the changing viewership preference.
And reading the notes right, Star Plus is now ready to hurl a refreshed and brand new identity to feed the audience needs for the next 10 years.
The channel will launch its new brand logo, dressed in the new-fangled tagline ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’ on 13 June with the Star Parivaar Awards 2010.