Available right away, the new The Desi App Pack brings to Virgin TV customers two of India’s biggest entertainment apps Voot and Eros Now into a single access app pack that allows TV viewers to watch a range of shows and films.
Voot is home to original productions like It’s Not That Simple, hit shows such as Bigg Boss, and more than 400 movies. Eros Now offers a library of more than 11,000 films including original productions such as Operation Cobra and Enaaya.
Viewers who already pay for Virgin’s £12 per-month Asian Mela TV offering – which includes 11 Asian channels such as Star Plus and Zee TV – can add the Desi App Package for an additional £6 per month. For all other customers, the Desi App Package will cost £12 per month.
“We designed our V6 TV box to work seamlessly with on-demand apps such as Netflix and to maximize the power of our fiber network for instantaneous access to the limitless programming available on demand. The addition of the Desi apps further strengthens our leadership in the on-demand viewing experience,” said David Bouchier, chief digital entertainment officer at Virgin Media.
Eros Digital CEO, Rishika Lulla Singh, added: “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Virgin Media.
“Eros Now is the largest South Asian Video Service with close to 16 million paid subscribers to world over and the United Kingdom is one of our primary international markets. We are happy to cater to this growing community with best of Indian content and remain focused on expanding our global presence by exploring opportunities to connect with local audiences.”
The deals are part of a larger strategic move by Virgin to offer Asian content. In September 2018 the cableco broadened its Asian Mela TV package of family-friendly Asian shows with Living Foodz, Zee Cinema, Zee TV, Sony TV and Sony MAX in high-definition.