Pyramid Saimira Entertainment Ltd, a wholly-owned subsidiary of Pyramid Saimira Theatre Ltd, has entered into a strategic partnership with UK-based Spize TV, a pan-European direct-to-home (DTH) TV platform offering Asian and niche content.
Pyramid Saimira will facilitate content and new channels services, on Spize TV. It may be noted that Saimira Access Technologies, a privately held company floated by Pyramid Saimira, has acquired 51 per cent stake in Spize TV.
Ajoy Khandheria, CEO, Spize TV, said, “Spize TV is a very exciting prospect for us as this will enable us to offer niche content on a pan-European basis. We are extremely happy to work with Eutelsat to create EB9 as a new hot location for the region, and with Pyramid Saimira to capitalize on their extensive content expertise.”
P. S. Saminathan, Managing director, Pyramid Saimira said, “The partnership with Spize TV is a very crucial step, in terms of our global entertainment strategy. With this venture, we will gain access into more new territories, which will help synergize and leverage our content significantly. This also sets us well on our way towards expansion in Europe. Personally speaking, this marks my re-entry into the cable & satellite space and signals the beginning of an exciting journey in this space.”
Spize TV will offer numerous channels in the North Bouquet and South Bouquet categories. The North Bouquet will offer Urdu, Hindi, Punjabi, Bangla, Gujarati language channels, while the South bouquet will offer Tamil, Telugu, Malayalam, Kannada, Singhalese and Malay channels.
Spize TV will have both Viaccess and Irdeto conditional access systems to allow both bouquets to watch a mix of channels including live international cricket matches played in India and Pakistan.
SpizeTV will be arranging the installation of dual-LNBs on the existing viewers’ of HotBird dishes to allow them to continue watching their other favourite channels on the HotBird satellite, as well as a large bouquet of channels on SpizeTV on the EB9 satellite.
The deal was advised by Elara Capital of UK and Keynote Capitals of India.