|NDTV has entered into an agreement with UK commercial broadcaster ITV Global Entertainment to distribute Granada TV in India and South Asia.
This is the first third party channel that NDTV will be distributing. The bouquet includes NDTV Good Times, NDTV Imagine, NDTV India and Imagine Showbiz.
|“We will be distributing Granada TV in India and South Asia. There is an untapped potential for quality niche channels in the Indian market and Granada TV, with its strong content line-up, will fill this gap,” said NDTV head of network distribution and affiliate sales Rahul Sood.
NDTV’s initial focus will be to get Granada TV up on digital platforms. Being a pay channel, the English general entertainment channel will complement lifestyle channel NDTV Good Times. The other channels distributed by NDTV are free-to-air.
|NDTV 24X7 and NDTV Profit, the two pay-TV news channels, are distributed by One Alliance.
Granada TV is set to launch on 1 November on the ABS-1 satellite for the Asian region. The channel will air content from ITV’s existing library, such as Prime Suspect, The Jeremy Kyle Show, The Friday Night Project, Ballroom Bootcamp, Airline and Vroom Vroom.
“With over 50 years of experience as the UK’s number one commercial television network, we are tapping into our unique catalogue of quality content and commercial skills as a broadcaster to bring this new must-see channel to Asia,” said ITV Global Entertainment president and MD Peter Iacono. “Granada TV is a large-scale, serious undertaking offering compelling love stories, drama, gripping mysteries and exciting light entertainment — that’s what everyone will love and tune-in to. It’s about family; it’s about lifestyle; it’s just plain and simple good TV.”