Giving viewers in China their first opportunity to see its unique content, 4K UHD and HDR content provider Insight TV is to launch on Shanghai Oriental Pearl’s BesTV platform.
The distribution deal was facilitated by Shanghai Mych Technology Co (Mych Tech), Insight TV’s new partner in the region and which provides broadcasters and content providers with a link to operators and consumers across China.
Shanghai Oriental Pearl’s viewers will have access to Insight TV’s popular shows including: Thru Season 1 and 2, Road to Gymkhana Grid, Born To, Chasing Monsters, F2 Tackling Europe, King of the Hammers and many more, all in the highest quality.
“Currently there is limited UHD content available in China and with this new partnership, we’re making strides to bridge this gap,” says Ken He, CEO of Mych Tech. “Insight TV is an established channel with adventurous programmes that we know will resonate with Chinese viewers.”
“We’re really excited to announce our entrance into the Chinese market with Shanghai Oriental Pearl and our partnership with MychTech,” added Graeme Stanley, commercial director of Insight TV. “We are working hard to give viewers globally the opportunity to access our programmes, which demonstrate the very best of UHD content.