Red FM has joined hands with Pfizer, Salaam Bombay, and BMC to organize a Quit Smoking Express, which will spread awareness about the hazards of smoking.
The movement started on May 25, and it comprises of on air and on ground elements, which will culminate on May 31 in the cities of Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad.
This road show will give a unique opportunity to the masses to show their concern for loved ones who might be addicted to smoking, through a signature board on the bus and special personalized messages delivered on-air by the RJs on-board the express.
Anuj Singh, Marketing head and Station head (Mumbai), Red FM said, “Red FM has always been at the forefront in bajaaoing issues that concern the society under our CSR umbrella, Bajaao for a Cause. Cigarette smoking is an ill that affects not only the smoker but also his family and friends. Through this initiative we are not only trying to get the masses to quit smoking but also helping them get over this addiction by giving them information though a toll free number and website provided by Pfizer.”
As part of the on-going social initiatives under the CSR umbrella, ‘Bajaao for a Cause,’ Red FM has helped spread awareness about tobacco abuse in the past by associating with organizations like Salaam Bombay Foundation that actively campaign against tobacco abuse.