India’s Dainik Bhaskar Group’s radio vertical MY FM along with Sri Lanka’s Shree FM will be conferred with the 2010 NAB International Broadcasting Excellence Award at this year’s 2010 NAB Show.
The award by the National Association of Broadcasters (NAB) for America recognizes international broadcasters that have demonstrated excellent leadership and originality in serving their audience through broadcast advancement or remarkable service to the community.
The 94.3 MY FM has been serving the community, dedicating its airwaves to several philanthropic initiatives aimed at helping it’s listening. MY FM is part of one of India’s reputed media organisations Dainik Bhaskar Corporation. With a broadcast network that spans 17 cities and seven states, MY FM successfully coordinated large-scale blood collection drives and clothing donation centers. A 10-day warm clothes drive alone provided clothes to more than 10,000 homes and spanned across three cities. The station also successfully initiated a voter education effort, launching a creative campaign to reach listeners with information on the importance of their vote.
Shree FM, one of the most popular stations in Sri Lanka, has participated in several programs aimed at providing health care assistance to its listening audience. In 2008, Shree FM launched Shree Sathkaraka Rohala (Shree Mobile Medical Camp), which assists citizens living in economically-challenged communities with free health care services. A program solely financed through the radio station, Shree FM provided nearly $200,000 in medical services, assisting more than 57,000 individuals through the initiative.
Broadcasters across the globe consistently touch the lives of viewers and listeners in the towns and cities they serve. The NAB International Broadcasting Excellence Awards was established to help recognize those radio or television stations that demonstrate exceptional leadership and commendable dedication to their surrounding communities and listeners. A complete list of previous award recipients is available here.
The NAB Show will take place 10-15 April, 2010 in Las Vegas. It is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums.