Big FM Bangalore has embarked on an initiative to ease the financial burden through a contest christened as ‘Bitti Harusha Idi Varusha’. The contest, which commenced on January 8 and will continue till January 14, is aimed at giving listeners the opportunity to win something for free for an entire year this Sankranti.
A combination of on and off-air events, the campaign is essentially a simple fun quiz, aimed at testing the knowledge of Big FM listeners around recession and jobs. The Big Ticket shall entitle winners to an annual free supply of groceries, gym memberships, gold jewellery, apparels and sarees, fitness and beauty vouchers, and much more.
While six winners will be declared each day, the grand finale is something to be looked forward to, which is scheduled to be held on January 13, 2009 at a popular mall, where 10 shortlisted listeners would be quizzed and fight for big prizes to last them an entire year.
Sunil Kumaran, head, Big FM – Karnataka & Kerala, said, “We are committed to creating superlative content and entertaining our listeners by providing them wholesome entertainment while addressing their need requirements.”
“‘Bitti Harusha Idi Varusha’ has been conceptualised keeping in mind the prevailing mood of the listeners, and we are confident of receiving packed participation from our listeners, who have made us the No. 1 station in the city.” Sunil adds.