Zee Studios, an Indian leader in the entertainment industry, today announced the launch of an independent digital content studio, Zee Studios Originals, that will produce line of premium, original contents.
The Zee Entertainment Enterprises Ltd (ZEEL)-owned company has appointed Ashima Avasthi, former senior creative director and head of branded content at BBC Studios to head the new venture. Avasthi has over 20 years of experience in the media and entertainment industry and has worked across diverse genres and regions with brands such as MTV and Turner International.
Having started its movie journey in 2001 with blockbuster period drama ‘Gadar: Ek Prem Katha’ as Zee Telefilms, Zee Studios was absent from the film production scene until 2015, before it returned with Aishwarya Rai-starrer ‘Jazbaa’. Apart from Bollywood hits such as ‘Rustom’ (2016), ‘Bareilly Ki Barfi’ (2017) and ‘Dhadak’ (2018), the company has established its presence in the Marathi movie industry with films, including ‘Sairat’ (2016) and ‘Natsamrat’ (2016). Its upcoming slate includes Kangana Ranaut-starrer ‘Manikarnika: The Queen of Jhansi’ scheduled for release on 25 January.
Zee Studio Originals will ride on the legacy and experience of Zee, but will strategically move ahead in the new-age direction that the studio has been set up for, independently