| After rolling out Zee Talkies to address the Marathi market, Zee Entertainment and Enterprises Ltd (Zeel) is planning to launch a Bengali movie channel.
“We are thinking of launching a Bengali movie channel. This will help us create a wider bouquet in that local market,” says a senior executive in Zeel.
In the regional space outside the southern belt, Marathi and Bengali are two large markets.
Zee’s strategy is to pack the main regional language markets with a GEC (general entertainment channel), a news and a movie channel. “We have created such a combination in the Marathi market. We are planning to repeat this in the Bengali market,” says the executive.
Kalanithi Maran’s Sun Network has adopted such a strategy in the southern states, adding GEC, movie, news and music to the list. But Zee is not thinking of language music channels. “We don’t see music channels being viable in these markets,” the executive adds.