Zee Kannada has entered the Limca Book of World Records for its unique handkerchief campaign in support of the Indian team in the Cricket World Cup 2007. The channel’s record breaking feat is mentioned under The Biggest and the Smallest section.
Zee Kannada is the first Kannada channel to enter the record books. The campaign, launched in February 2007, saw the channel’s team travel across the state to over 50 schools, 25 colleges, IT companies, NGOs, media houses, malls, institutions, shops, and succeeded in collecting over 55,000 hankies, thus creating the world’s longest chain of signed handkerchiefs.
Anup Chandrasekharan, business head, Zee Kannada, said, “We at Zee Kannada strive to do things differently and do the best. Records and awards are definitely materialistic recognition for such efforts. This is entirely a team effort and would not have been possible otherwise. The team is ecstatic to be a part of the prestigious Limca Book of World Records.”
The chain extended over 17 km in distance. The record was created amidst a lot of fanfare at an event, which was inaugurated by Mysore royal family scion Srikantadatta Narasimharaja Wodeyar at Palace Grounds, Bangalore. The event also witnessed the record of maximum number of signed handkerchiefs collected (55,000) and the biggest handkerchief with signatures (measuring 48 ft x 52.5 ft).
The campaign had received an overwhelming response not only from the people of Karnataka, but from the entire country. Prominent signatories included Subhash Chandra, chairman, Essel Group, signing the first handkerchief; followed by the then chief minister, H D Kumaraswamy; the then deputy CM, BS Yediyurappa; and various personalities like former home minister, MP Prakash; member of the board and director HR, Infosys, Mohandas Pai; Chenraj Jain, chairman, Jain Group of Institutions; artiste Umashree; swimmer Nisha Millet; and music director Hamsalekha, among many others.