After its success in winning over kids in the south with its Tamil language channel Chutti TV, Sun TV is now gearing up to launch kids channels in Telugu, Kannada and Malayalam.The Telugu channel will be called Khushi TV, while the Kannada channel will be called Chotu TV. The Malayalam channel has been named Kochu TV.
Speaking about the channels, Chutti TV channel head Kavitha Jubin says, “In two month’s time, all these channels will be on air.”
With local as well as international content, all the three channels will target 2-14 year olds.
Elaborating on the content, Jubin says, “Our programming will range from comedy, action, education, reality shows and entertainment. Apart from the dubbed content, we also have adaptations of popular programmes.”
On being queried about any competition from Disney’s Jetix, which is also running in Tamil and Telugu, Jubin said, “Our content is different from Jetix. They have more of action-based shows whereas we have shows across different categories.”
Chutti TV, the first Kids’ channel from Sun’s stable, was launched on 29 April 2007.