Zee Kannada has denied that it has paid an exorbitant sum of Rs 1.08 crore for the satellite rights of the Kannada movie Preethi Yeke Bhoomi Mele Ide (PYBMI).
Anup Chandrasekharan, Business head, Zee Kannada said that the amount paid was nowhere in the region. “We have paid a much lesser sum, which cannot be revealed due to the nondisclosure clause in the agreement signed with the producers of the movie,” said Chandrasekharan.
Chandrasekharan also denied that Zee Kannada had acquired the rights of the film, Sathya in Love, for Rs 81 lakh. “Zee Kannada does not believe in paying unrealistic prices for movies, even at the cost of losing them to rival channels. Zee Kannada will not purchase a movie for a price higher than its market worth,” the statement from the channel noted.
PYBMI was procured by Zee Kannada in December and is one among the 27 Kannada movies that the channel has acquired last year