Zee Studio, which is airing The Godfather trilogy on Saturdays at 9 pm, has kicked off a campaign.
To pull the younger audience to this Hollywood cult Trilogy, Zee Studio has created a Godfather Face Book page where it is running two contests – Godfather Confessions – Trivia and Post your Godfather Picture.
In Godfather Confessions – Trivia, users will post onto the wall or in the notes section.
In Post your Godfather Picture, users can post their suited up ‘God fatherly’ pictures to get a prize.
Zee Studio is promoting the property off air to build appointment viewership via Sms Godfather Trivia Questions campaign. Questions posted on TV during films have to be answered correctly to win prizes.
Zee Studio has specially branded God Father Buses plying across Mumbai. It has also tied up with a Radio Channel to promote the “Ride The God Father bus”.
In extension to the campaign, a month long theatre slides and Translites in all major Theatre chains in Metros are done. OOH Media has also been tapped to promote the Trilogy.
Zee Studio plans to continue showcasing crime movies in this time band, after it has exhausted the trilogy.