NDTV Profit launches Ideas for Change campaign


NDTV Profit, the 24-hour business news channel from the house of NDTV Networks, has launched a campaign called Ideas for Change to elicit suggestions on fighting terror. The campaign invites people, especially from corporate India, to share their ideas on how terrorism can be curbed.

The campaign was launched on December 1 through a daily show of the same name on the channel anchored by Shaili Chopra. On the show, which is shot on locations outside the studio, chief executive officers and other people from the business community share their ideas, calling for change.

Shivnath Thukral, managing editor, NDTV Profit, says, “Through this campaign we aim to reach out to one and all and give them a chance to share their constructive ideas, views and suggestion on how to fight terrorism.”

“We want CEOs to use their experience in drafting a blueprint which will help us all to contain this terror. I urge every corporate citizen, every Indian to take a step forward and join us in this campaign.” Thukral says.

The channel will sift through the ideas submitted on the various digital platforms and choose the ones that can be published as a charter. The document will be submitted to the home minister, P Chidambaram, and the Prime Minister, Dr Manmohan Singh. The Ideas for Change is being promoted primarily on the NDTV Networks channels.


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