NDTV is expanding its reach in Australia. The company has signed a distribution deal with Australian subscription TV provider FetchTV for the carriage of its three channels.
As a part of the deal, NDTV 24×7, NDTV India and NDTV Good Times will be available on the FetchTV platform in Australia.
NDTV head – distribution and affiliate sales Rahul Sood said, “With India firmly on the global stage, there is a need to reach out to the broader audiences looking to keep abreast with events unfolding in the region.”
NDTV 24×7 will be available in the base pack of FetchTV, along with channels like CNBC Australia, BBC World News, Fox Sports News and other international news channels.
NDTV India and NDTV Good Times will be available along with the bouquet of all other Indian channels.
FetchTV provides access to digital free-to-air channels, subscription channels, video on-demand and interactive content via an unmetered broadband connection.
FetchTV CEO Scott Lorson said, “FetchTV is committed to providing quality programming options for Australia’s diverse population and the inclusion of channels from South Asia is just the beginning. We will continue to introduce multicultural programming to cater for Australia’s diverse range of cultural backgrounds.”