Animal Planet, a joint venture between Discovery Communications and BBC Worldwide, will be donning a new look from 1 October.
The fresh brand identity will be revealed on the channel from 30 September midnight.
Additionally, Animal Planet’s Hindi feed will also go through a similar change.
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Says Discovery Networks Asia Pacific SVP and general manager – India Rahul Johri, “We are transforming the look, feel and storytelling of Animal Planet in order to deepen our relationship with audiences, affiliates and advertisers alike. The new Animal Planet is full of exciting, instinctual stories that will bring out the raw, visceral emotion in the natural world and lead viewers to see animals as characters, not merely creatures.”
The look of the channel will be supported by a new logo and on-air graphics which has been designed by London-based Dunning Eley Jones.
Meanwhile, adults will continue to remain as the target audience for the channel.
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In addition, the channel has lined up new programmes like Equator docu-soaps Lemur Street, Meerkat Manor and pet entertainment shows like Groomer Has It and CGI.
“The new sets of programming have been designed keeping the Indian audience in mind. We do a lot of research before deciding on any new program. It is widely known that we have lot of international programs nevertheless we only bring those set of programs that we feel would suit the taste of Indian audiences. The new programs will tap into the primal instincts that drive us all maternal, survival and social with fascinating stories that resonate with what it means to be human”, added Discovery Networks Asia Pacific director- marketing and communications India Rajiv Bakshi.
Marketing and promotion for the new Animal Planet will also begin from 1 October.
Bakshi notes, “We would be using rest of our channels to market the new and vibrant looking Animal Planet. As of now there are no plans of using billboards and hoarding for further promotion.”
The channel completed its ten years in India this year.