The latest direct-to-home (DTH) service provider to embark its service in high-definition format(HD) is the joint venture operation between Tata Group and Star – Tata Sky.
Tata Sky has announced availability of HD services on its DTH platform on a competitive price of Rs 2599. This new price by Tata Sky for the technologically advanced HD viewing service might come as a setback for other DTH operators who are offering services at a comparatively much higher price.
Other DTH players such as Sun Direct, Big TV and Dish TV are providing HD services at Rs 9990, Rs 7490 and Rs 5999 respectively.
In a press statement the company says, “After breaking the Rs 100 subscription price barrier in the DTH industry in 2008, Tata Sky Ltd., the joint venture between the TATA Group and STAR today reveals yet another pricing milestone in the DTH industry.”
Mr. Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd. said, “From day one, Tata Sky has led the way in introducing optimum solution for consumers looking at a great value point. Time and again, we have reinforced the trust of Tata and superior technology of Sky to provide a world class service to our subscribers”.
The HD service will support the 1080i picture quality, 16:9 aspect ratio and 5.1 surround sound. The bouquet of channels to be made available in HD would be National Geographic HD and Discovery HD, with addition of Star Plus HD, Star Movies HD and popular sports channels to follow. The company would also seek to add ESPN’s HD feed to its bouqet.
Besides the television channels, Tata Sky would be offering its subscribers with the facility to view movies in HD format starting with the recently released movie “Kites” to be shown exclusively on Tata Sky in HD format.
Tata Sky HD would be made available across the country in all leading consumer electronic outlets. Further to push its new offering, Tata Sky would be offering all its existing subscribers an upgrade to Tata Sky HD and avail the HD Gold Pack for an entire year, absolutely free. All new Tata Sky HD subscribers would be offered the HD Gold pack for the first two months, absolutely free