Reliance Big TV, the Anil Dhirubhai Ambani Group (ADAG) direct-to-home (DTH) venture, which has bagged the official DTH partnership for the T20 cricket Indian Premier League (IPL) with a bid of $ 31.16 million for four years, has decided that it will not go ahead with the proposed deal, if the broadcast rights for the league are given to its competitor.
“We at Big TV, have been talking with the IPL officials since October last year on the issue of being offered only the DTH rights, while the TV rights are going to others. This is an unfair business practice and is adequately not acceptable to us, hence we may hold back.” an senior ADAG official, who did not wish to be named, said to us.
“Negotiations are still on with the BCCI though, and a final decision on our stand will be announced by the first week of February. However, the ADA Group is keen on being involved with IPL in a big way in the future.”, the official adds.
In August 2008, Big TV outbid the other contender Airtel Digital TV, which had put in a bid of $ 30.28 million for the same number of years. The tender for the DTH partner was held on August 08 and only Big TV and Airtel Digital TV bid for it.
Lalit Modi, chairman and commissioner, IPL, could not be contacted for his comments, at the time of filing of this report.
Meanwhile, title sponsor DLF has made it clear that it’s not pulling out of the Twenty20 extravaganza for the next four years.