Neo Sports, the premium sports content broadcaster in the country has indulged in a partnership with TheOneAlliance for the distribution of its channels. Neo offers Neo Cricket and an all sport channel under its bouquet.
TheOneAlliance is the distribution unit of MSM Discovery which will offer both these channels for the whole three years on both cable and HITS platform. The agreement will come in existence from 1st of September.
“We are the only distribution platform which offers the best of channels in all genres including sports. We will be distributing the Neo channels on analogue and digital cable and HITS platform,” says Rajesh Kaul (President, MSM Discovery).
TheOneAlliance has in its family channels like Sony, Max, Sab, Pix, AXN, Discovery, Discovery Travel and Living, Animal Planet, Aaj Tak, NDTV 24X7, NDTV India and NDTV Profit.